Microsoft's situation in the mobile market is quite complex and little or nothing has served the launch of its current top of the range based on Windows 10 Mobile, the Lumia 950 and 950 XL: the diffusion of the Windows Phone and 10 Mobile operating systems is still in free fall.
This is confirmed by the latest statistics released by Gartner, statistics that see collapse the world market share of Windows Phone / Windows 10 Mobile to below 1%, totaling an unsatisfactory 0.7% at the end of Q1 2016 compared to 2.5% - not very high, but much better - recorded in the same period last year.
As always, music is very different for Android which, to the detriment of Windows and iOS, manages to go back to 84% of world market share - despite, as Gartner's Roberta Cozza specifies, the Google smartphone market is almost saturated.
Due to the saturation of the established smartphone market, Google is looking for new revenue opportunities by expanding its platform into automobiles, wearables, connected devices, immersive experiences and more.
Despite the advancement of the Android platform and the predominant position in market share, the fight for profits remains the prerogative of a limited number of players in the Android world. This will have an impact in the world of suppliers, as new or more innovative business models than current ones will become the key to success.
But returning to Microsoft and its mobile ecosystem, the trend now seems marked, since the vast majority of Windows Phone / Windows 10 Mobile devices on the market are Lumia - and Microsoft, for its part, seems unintended. to carry the line forward (unless in the short term) counting on the contribution of third-party producers.
Producers who, on balance, are very few.
