In addition to the likes, the bailouts are becoming the most important method of engagement that the various brands, present on the photographic social network, are testing right now. Within this article, therefore, we will explain to you why it is important to save Instagram posts.
Instagram saves: what they are
La save function proposed by the popular social network is nothing new since it first appeared about two years ago as a practical solution to be able to save your favorite posts. Pressing on thebookmark icon at the bottom right of each post published on the social platform, it is added to the list of saved posts. This way, you can easily retrieve the content later.
Along with the bailouts, Instagram also introduced the function Collection which allows you to group saved posts by topic, appearance and so on. By doing so, all stored content will be kept organized.
THEintelligent algorithm popular social network makes bailouts more important than ever. In fact, the more saves you get on the post, the more likely it is that the social network algorithm will rank it high in your followers' feed and even in the Explore page.
Instagram post saves: how the algorithm uses them
Instagram's algorithm uses 7 key factors to determine how to rank posts in the feed. One of these is theengagement that you receive with each post, i.e. likes, comments, views and saves.
People who save your post in their favorites indicate, indirectly, ad Instagram that it is interesting and high-quality content. So this is shown to more people in the feed.
In simple terms, save an Instagram post it ranks at the same level as an email that is marked as important. In the end, the more likes, comments, and saves you get on the post, the more engagement will come quickly after posting.
Saving Instagram Posts: Why It Suddenly Became So Important
The number of likes the post gets is becoming a feature that brands take less and less into consideration when it comes to tracking the success of content posted on Instagram. To measure overall engagement, many companies have started tracking bailouts.
Known in jargon as true engagement, calculating the engagement rate on Instagram includes not only likes and comments but also the number of saves of the post. This also means that in a collaboration project between a brand and an influencer even saving posts could be considered.
James Nord, CEO of the Fohr platform, claims that saves are a kind of super like. While liking is a way used by the user to tell the brand that they saw and liked the posted post, saving means that the person liked the content a lot and plans to come back to see it again at a later time.
Nord himself said that watching posts get the most bailouts helps you understand what your audience prefers the most. Christina Galbato, famous influencer of Instagram, recently expressed the importance of post saves in being able to achieve greater engagement and achieve good results in the algorithm.
Saving Instagram posts: tips to follow
After knowing the importance of saving posts on the social network, below we will propose one series of great tips to follow in order to get more saves of your content.
Create infographic-style images
Although taking good quality photos remains a method that always works well on Instagram, if you want to increase your saves, you'll have to mix up a few things. Educational, information-rich, or near-infographic-style images are more easily memorized by users for later viewing.
Write longer, more interesting captions
The description of a post must no longer be composed of a slew of emoticons but must be creative and share something important with followers. Having a very interesting caption is a great way to increase the number of saves.
For example, if you took a photo, you could insert the settings used on the camera with which you captured it at the end of the caption. This makes the post a great resource for professional and novice photographers.
Create evergreen content
The chances of your followers seeing your posts more than once are pretty slim considering the clever algorithm of Instagram who always prefers new content over old ones.
Therefore, it is necessary to create posts that the public can return to see whenever they want. Examples are an annual calendar of events, a checklist, a 60 second training video or a tutorial.
Whatever the content is, make sure it is something evergreen, therefore valid today, tomorrow, next week, next month and next year. In this way, the number of bailouts will surely go up.
Create posts containing citations
Le Instagram quotes they are a huge asset to your social network growth strategy, especially if you want to get more saves of your posts. This is because followers love to read, share with friends and save quotes in a dedicated collection. Whether it's inspirational quotes or funny quotes, they will always work. Brands and influencers use these to drive engagement with their audience.
Ask your followers to save posts
A call to action (CTA) implemented in the post description can be a very powerful tool if obviously used correctly. For example, you can state in the caption that this is a post worth memorizing for future viewing. In this way, you will provide theInstagram algorithm a clear signal that it is a quality content.
Create posts containing suggestions
There are many people who love to receive advice regarding their sector. Hence, it is not surprising that this type of educational content may be more likely to save.
For example, if you have a profile dedicated to beauty, you can create posts containing skincare tips to give people a chance to learn new things. Posts like this will surely be saved.
How to track saved posts on Instagram
Seeing the likes and comments received is a fairly simple thing. The same, however, cannot be said for the bailouts. A great way to keep track of your saves is to look at statistics of Instagram, The so-called Insights.
You can access them by opening the Instagram app, by pressing on thelittle man bottom right, making one swipe from the right edge to the left (or by pressing on the 3 dashes top right) and choosing Data statistics.
Once this is done, go to the tab Content and then press on the item Show all present nella sezione Post. At this point, press on All at the top and set the option Bailouts in the central list. Once this is done, select the type of content (eg. Gallery) and set the maximum publication time. Once all the parameters have been set, press on Apply.
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