Apple's "record quarter" was something we had learned to accept and make ours: every three months, during the meeting with investors, an enthusiastic Tim Cook loudly announced that he had achieved the highest sales ever for the iPhone or, sometimes, for other flagship products from Cupertino.
For the first time since 2007 this was not the case: the close of the second fiscal quarter of 2016 (January-March 2016) has saw a drop in iPhone sales of 16% compared to same period last year, 51.2 million devices compared to 61 million a year ago.
Direct consequence of this is a drop in revenue: 50.6 billion dollars for a net profit of 10.5 billion against i 58 billion with a net profit of 13.6 billion in 2015. A decline that Apple had already taken into account and of which it had previously warned investors, this still makes an impression since the Cupertino big he hadn't faced a negative quarter in 13 years.
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According to Tim Cook, the drop in iPhone sales could be attributed to a slower iPhone 5S / iPhone 6S update cycle than the iPhone 5 and iPhone 6 and that, despite the decline, the business the iPhone would be anything but in trouble - which, in reality, also confirm the numbers.
Instead, they continue to go down iPad sales: 10.3 million devices in Q2 2016 compared to 12.6 million sold last year (-19%); same fate for Macs, 4.03 million computers sold against 4.6 million last year (-12%).
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However, it must be said that the iPad Pro 9.7 and the iPhone SE have been launched relatively recently, so we will have to wait until the next semester to see if they can really influence the market.
La Apple's services division (App Store, iTunes Store, Apple Pay, iCloud, Apple Music and so on) record instead an improvement compared to the same period last year, 6 billion in revenue compared to five a year ago. Growth also for the other products category (Apple Watch, Apple TV, Beats and so on), with revenues of 2.2 billion - + 29% compared to the same period last year.
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