Continues the creeping war between Instagram e TikTok. Facebook's platform dedicated to visual communication has recently decided to put a spoke in the wheel of the Chinese social network, implementing a algorithm and block, in fact, the inclusion of videos that show the TikTok logo - and not only - among the Reels suggested.
To notice the choice of the app and to report it on the web was The Verge. The US website would have noticed an update of the guidelines published by the social on the official Instagram account dedicated to creators. Among the information, there are some indications designed for the creation of quality content, more deserving of obtaining good visibility on the platform. In the post those dedicated to the use of the vertical format and the app's sound library, to the choice of creating replicable trends that can create a large following up to the use of video files in good resolution, for an enjoyable viewing experience for all users. But it does not end there, since there would be a final indication that "prohibits" republishing the TikTok videos.
Instagram versus TikTok videos
In fact, among the guidelines to follow there would be one dedicated to "recycled" videos. In the post, Instagram advises against uploading all of those to the platform content already published on other platforms, especially if there are logos or watermark visible inside them. Under penalty of exclusion from the Reels not recommended.
As explained by the spokesperson for the platform Devi Narasimhan in an email addressed to The Verge, the decision is based on the desire to favor the content deemed most satisfactory by users who take advantage of the Reels functionality: "We are developing what we have learned from Explore to recommend funny and entertaining videos in the sections like the Reels board, thus personalizing the experience. We are improving in the use of ranking signals that help us predict if people will find a video funny - added the spokesperson - and if we should recommend it ».
In the communication Narasimhan reported the results of some polls carried out between users of the platform. In the opinion of users, the Reels experience would be less pleasant when the content is less curated, in low resolution or recycled by other platforms. Hence the importance of integrating the algorithm which, after evaluating these factors, would act on the positioning of the content, making it slide in the ranking of the videos to be offered to users until it is potentially “invisible”.
Instagram against logos in the Reels, what changes for creators
For some creators, the Instagram news turned out to be a cold shower. In fact, especially for beginners, it is not easy to be able to produce multiple different contents to be dedicated to the many online platforms. In addition, the technical factor remains: from the point of view ofediting, TikTok provides many more instruments compared to other competing platforms; for this it has quickly become the reference point for many video makers around the world.
The question of logos and watermarks also sparked the ire of users. To eliminate such visual details, it is often necessary to resort to paid versions of the apps available in virtual stores. A choice that, especially for those who love to experiment, can clip their wings by blocking any desire to launch into the world of short videos in the bud.
On the other hand, however, by not republishing videos created with other platforms, no one risks running into copyright violations. Neither the creator nor Instragram.
Instagram vs TikTok videos: what changes for the Reels
