Netflix reduces video quality in Europe to alleviate data saturation [Updated: Google, Amazon, Apple TV +]

According to the BBC, Netflix will reduce the quality of videos in Europe for the next thirty days. Netflix says the change will reduce data consumption by 25%, although subscribers will be happy with the image quality.

To limit data usage, Netflix will reduce streaming bitrates, which may make videos appear slightly more pixelated.

Amazon and Google update

According to Xataka, Amazon Prime Video joins Netflix and YouTube. After both services announced they would lower the bit rate of their content to reduce the impact on European networks,  Amazon Prime Video has confirmed to Engadget that he will too. They did not specify how much or for how long.

YouTube released a statement stating that it is committed to “temporarily change all traffic from the European Union  to the default standard definition ". This measure will be in effect for 30 days.

Apple TV +

According to 9to5Mac, Apple has also lowered the quality of the video it streams through its Apple TV + channel, which is especially noticeable on large TVs.

Although Apple normally broadcasts in 4K resolution, the 9to5Mac wants it to be lowered to 670 pixels high