For some time now, Google has decided to impose a fairly strict regulation on all those who intend to publish advertisements through the mobile advertising program, in order to save users time and to offer the best possible user experience, away from any clicks. fraudulent or deceptive keys.
According to an announcement dating back to a few hours ago, Google plans to extend even more this sort of "protection program", doing it in particular for native ads on mobile devices, to which some restrictions will be imposed from today. The new Google directives revolve around two fundamental points: the speed of the click and the position.
In the first place, any clicks considered will be ignored too fast, that is, those who started unintentionally when an ad was loaded, since in such a short time it is "virtually impossible for anyone to read, understand and decide to interact with an ad". Also, this type of click has little value for advertisers, as well as being an obvious waste of time for users.
Also, Google it will ignore any clicks that come dai ad borders: since the size of a finger is not standard and that of a display neither, it is quite easy to unintentionally tap on an ad that suddenly appears from an edge or too close to the controls; according to Google, users who voluntarily intend to interact with an ad do so by tapping in the center, on the other hand it is the latter who have the highest conversion ratio.
With these changes and with the extension of protection to mobile ads, Google expects to achieve a 10% increase in interaction rate and to save users hours and hours of time.
