For our “Pass me Il Link” column we talk about Antica Pizzelleria 1973, pizzeria of Mesa, in the province of Brindisi. Not only that sells great products (look at the ratings on TripAdvisor and TheFork), but he found a way very simple and convenient to order them online.
Reinvent yourself, with determination (and webmaster skills)
Until last March 8, most of Antica Pizzelleria's proceeds came from the hall. With a hundreds of seats available, home deliveries (done through JustEat) were only a small fraction of the work. But after the closure, which lasted a month, they had to adapt to the new circumstances. Alone home delivery, and in recent weeks too take away.
A difficult situation for Adriano and Roberto Sabato, the two owners of Antica Pizzelleria. Who opened this business to carry on the tradition started by their pizza chef parents, modernizing it with the use of different leavening, flour and zero-kilometer products. But there was need to change again.
"We chose to focus on digital, abandoning the use of JustEat and contacting the owner of the digital platform we use, who proved to be really available" says Adriano, who has a passed by webmaster, and has brushed up on his computer skills in the past few weeks. "Like many others, I have regained old acquaintances in this period." And it sure does put to good use.
Antica Pizzelleria, new technology
"Order pizza at home it has never been easier". This is the sentence you will read by entering the Antica Pizzelleria website.
And it's not just advertising: ordering on the site is really intuitive. By accessing the online ordering platform, you will find areally intuitive interface, with the full menu, categories and a simple search function. Finding the pizza that whets your appetite will be very simple. Or, you can order a arancino or a “purpetto“: Adriano explains to me that they are“ the meatballs typical of our area, which in the past everyone made at home ”. By clicking on the cart you can specify if you do not want an ingredient, or if you want a little tomato, a lot of mozzarella, or any variation imaginable.
All very simple, for anyone. Adriano tells me about “a lady who went to a pizzeria to collect an order, after leaving work in the hospital. Before leaving he had told his daughter to order pizzas on Whatsapp. The daughter told her 'what a Whatsapp, don't you know they now have a new platform?' He sent her the link, and the lady said to have figured out what to do on the fly".
The most interesting thing about the platform is the flexibility. With "Do it yourself pizza”You can create your pizza starting from one of the many bases available. “We always try to add some services to the site. DIY Pizza is an idea that came to us, which shows our different pizza bases and indulges customers“Says Adriano.
Among the different bases, Antica Pizzelleria also offers the gluten-free pizzas, both for the classic order and for the "Do-it-yourself pizza" order. You can also order fried calzones, arancini, chips, etc. And any drink you want, including a selection of homemade beers.
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How to support Antica Pizzelleria?
As per the name of our column, we invite you to pass the link to friends, family and anyone you know. And maybe put a like on the Facebook page.
If you are in the Mesagne area, order a pizza from the site: as we have seen, it is very simple and allows you to eat a quality pizza. And keep in mind that, even if we do not yet know what the ministerial provisions will be in this regard, this summer Antica Pizzelleria hopes to reopen the outdoor seating as well. And we hope so too.
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