The government approved the reopening of outdoor pools and gyms respectively scheduled for May 15 and1 of June, provided for by the decree law of 22 April. Despite the live shooting of the courses, many gyms have decided to to maintain also the digital aspect which accompanied the coaches and the public so much. How to combine the two aspects?
Reopening of gyms, digital fitness and live courses
During the last year, since the start of the pandemic, experts pressed on a fundamental factor: exercise a minimum of movement at home during the lockdown. And that's how, some more and some less, he decided to keep fit with the do it yourself gym. Over the months, gyms have adapted to the new model of fitness in digital format. In fact, the 70% of people has now readjusted with it home sport, training regularly within the walls of the house. It was a new habit that threatens to jeopardize the rebirth of the sector.
However, since the live classes in the gym will restart from 1 June, it is important that fitness enthusiasts adapt to new rules and that they trust the respect of the hygiene rules of the gyms. Often it is not just this. Those who love to train have discovered how easy it is today thanks to digital tools to do it at home, without having to go out to go to the gym and saving precious time within their days, especially the working ones.
The solution: reconcile traditional means with innovative ones
The solution exists and is that of reconcile traditional means with innovative and digital ones. Therefore, the most immediate way would be to multiply the channels of use, improving the old paradigms by overcoming their defects. Each gym can manage and modify the type of courses, renew the duration of training, implement personalized programs according to the time availability of individuals.
The case of the startup SportClubby
Sportclubby is a startup that has created an application to search, book and pay for dedicated courses and services offered by structures, clubs, federations and professionals in the sector. Today it already counts more than 500 thousand sportsmen throughout Italy, distributed over a network of over 700 structures, camps, federations and personal trainers. The challenge for Sportclubby is to help all these structures to overcome the crisis through the use of digital technology.
During months of closure there was a real one boom of online lessons, streaming courses, often provided by the same gyms to which Sportclubby provided support, which if at first seemed like a makeshift while waiting for the reopening, have proved to be a winning tool even in parallel to face-to-face lessons.
The digitization of every fitness process
Thanks to the startup Sportclubby it was digitized every process of the sports facilities, from the quota of entrances, to the booking of changing rooms, to payments via the app and so on. From the reopening of the gyms, the structures will have to manage fewer places in presence. However, it is also true that the old waiting lists could turn into new opportunities through the use of online courses, in parallel to face-to-face courses.
Many will continue to choose to train in livestreaming o outdoor, for your own safety and that of others and for the flexibility guaranteed by this type of training. Furthermore, live streaming will always be a tool to bring people to the centers.
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Fitness marketing
They thought about how to combine the digital situation with the physical one of gyms fitness marketing specialists. With the aim of helping the facilities to reopen, the specialists warn the staff stating that customers are much more demanding. Establishments that do not have an online platform for their courses risk being cut off.
Obviously, however, this new channel is not enough, because a sports center or an activity such as personal training should really know how to start again. combine the online with the offline. The ideal gym model in a post-pandemic situation is that hybrid.
Expert opinion on the reopening of gyms
For the relaunch, the world of post-pandemic fitness should, according to experts, start from the ractivation of subscriptions and retention of old customers. This is how the Word of mouth to potential new members, who can be attracted by a hybrid model that combines new technologies with the traditional activity of gyms.
Gyms, how the restart will work
For the correct restart of the gyms according to the anti-covid rules, it is important that there is first of all in the structures attendance register which must be kept for 14 days. In addition to measuring the temperature at the entrance, inside the gyms it will be necessary always wear a mask, which can only be removed during physical activity, when a spacing of 2 meters.
In the case of outdoor sport activity an interpersonal distance of 1 meter can be maintained. The managers of the facilities will have to arrange entry and exit routes and for children there cannot be more than one companion.
Whenever possible, users should use own mats, otherwise they must be sanitized after each use. The customers of the gym must arrive already dressed appropriately for the activities or in such a way as to use common areas to change. It will also be necessary to use sealing bags for the collection of potentially infected waste.
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