Affiliation
Affiliation is a system of exchange between an affiliate (advertiser) and an affiliate (broadcaster) who agrees to display the affiliate's commercial offers on its site for remuneration.
A "win - win" system: the affiliate earns money with his website and the affiliate benefits increases his sales thanks to this advertising.
Membership: principles
Links
Affiliator links appear as visual elements (banners, buttons, skyscrapers, product search forms, ...) or text links (contextual links or brand name) to the affiliate site.
Compensation
The remuneration is variable, it is done:
- on display: banner display or pop-up
- on click: the user clicks on the link to the affiliate
- double click: the user clicks on the link and clicks a second time on the affiliate's site
- for sale: the Internet user makes a payment on the affiliate's site
- to the form: the Internet user fills in a form (questionnaire, registration, ...) on the affiliate site
The conversion ratios of visitors to buyers rarely reach more than 1%. Despite this low percentage, affiliation remains a powerful marketing tool because it is risk free.
Some affiliate platforms advertise up to 70%, but commissions are more frequently around 1 to 20%.
To be an affiliate
Being an affiliate allows you to publicize your product or service without prior investment and therefore without risk since you pay the affiliate only if the Internet user visits your site or if his visit results in a sale (depending on the type of remuneration).
And if the affiliation does not bring you the customers that you expected, you will have ended up spending less compared to traditional advertising.
Be affiliated
For the affiliate, also called a publisher, this is a good way to make a website or blog profitable. Some people have made it their job, but it is possible to make affiliation in moderation at least to make profitable the putting online and the update of your professional site.
Be careful, it is easier to be an affiliate than an affiliate, because the supply is quite simply lower than the demand for the affiliates.
Note: the more your site is well referenced, the more you will have affiliation proposals, affiliates are looking for highly visible sites to post their advertising links and promote their products or services. And the more you have affiliation proposals, the more you will be able to impose your commission percentages.
Contribution and investment
Be careful to measure what the affiliation costs you and what it brings you in time and money whether you are an affiliate or an affiliate. If necessary, you will need to switch to another method of paying for your site or advertising your store. And if you still want to keep your affiliate program, consider adjusting your commission percentages to balance your budget.
Membership: how it works
Affiliate platforms
The connection between affiliates and affiliates is most often done on affiliation platforms, a kind of professional directories.
Most active affiliate platforms:
Zanox
Commission Junction
TradeDoubler
affili.net and its affilimatch program
Net Affiliation
PublicIdeas
Effiliation
Leadium
1tpe
affiliatis
Web Affiliations is the affiliate portal. There you can find lots of tips and a list of existing affiliate platforms.
The stages of affiliation for the affiliate
- Subscription to the free affiliate platform for the affiliate
- Choice of an affiliate's program and registration for this program
- The affiliator accepts (or refuses), depending on the quality of your site and the other offers he receives
- Once the agreement has been concluded, reception of the advertising material to be broadcast
- Integration of the advertising element in a visible place on your site
- Remuneration (tools make it possible to measure the results of the campaign and to define the amount of remuneration)
The stages of affiliation for the affiliate
- Subscription to the paid affiliate platform for the affiliate
- Creation of your campaign (tools available on the platforms to create your banner, button, ...)
- Choice of remuneration
- Choice of broadcast affiliates
- Update your affiliation (new banner, promotion, ...)
Choose the right affiliation
Charm and Gaming affiliations are the most profitable, but the best for your site is to choose affiliations related to the theme of your site, this is called contextual advertising.
For example: your site presents your activity of artisan mason, the affiliate links can be real estate agencies, or suppliers of materials for the building.
This gives added value to your site, additional information; the affiliate program is no longer just an advertising link.
