Yubo it could become the new TikTok, though it looks nothing like us. The social app designed by a French startup has a focus on public under 25 and it's growing a lot: it's on the smartphones of 40 million users. Compared to last year, it also doubled its earnings, reaching 20 million dollars: without selling a single advertisement. Because Yubo has a different business model, based on the purchase of premium features. But the concept on which it is based is also different: it is a social network no influncer and followers, no likes but based on small rooms online in which to talk to possible new friends. A revolution in the social world.
What is Yubo?
On Yubo you cannot follow an influencer, you cannot put a heart under a content. According to the founders of Yubo, this practice, widely used by other apps, is needed for entertainment and not for sharing. In short, a small part of the users begins to perform for the likes (and to monetize them) while all the others act as spectators. The audience is divided into a handful of influencers and a tide of followers. This has made, according to Yubo's team, platforms such as Youtube, Instagram, TikTok and even LinkedIn into a stage.
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The idea behind Yubo is another. The French startup wants users know other people, chat and play, create new friendships. An application to meet peers who do not attend the same school or university.
When you launch the application you see a list of virtual rooms to access. You can choose one based on the interests and at inclinations of the moment: meeting people who live nearby, talking about politics or movies or any other topic, playing games. The idea is to communicate with others on the same level, so there are no mechanisms similar to Twitch tipping - it's a whole-room discussion. According to when the founders tell TechCrunch, the 95% of rooms only have 5-10 streamers, without anyone excluded from the dialogue.
In addition to the rooms, you can find friends to add by making one swipe on users' profile, come in Tinder.
Download QR-Code Yubo: Go live & chat with your friends Developer: Twelve APP Price: Free +
Download QR-Code Yubo: Livestream with friends Developer: Twelve APP Price: Free +
Continued growth
As of December last year, Yubo had 25 million registered users. Today it has 40 million, based mainly between the United States, United Kingdom, Australia and native France. The engagement has greatly increased: the number of hours spent in the rooms is climbed 400%. A growth that can only be partially explained by the increase in time online that we have all lived this year.
The application has a business model that is not widespread in the world of social media. No advertising, all profits come from purchases in the app and from subscriptions. The additional features that you can purchase allow you to improve streaming, promote your profile on the Swipe page and receive more messages and interactions from the rooms.
Yubo's founders believe it is the future of social monetization and many investors seem to listen to them. They collected 47,5 million dollars in investments and now aim to open an office in New York, after those in Paris, London and Jacksonville. They are recently working on implementing YouTube integration to see videos together and the Snap Camera Kit to create new augmented reality content.
We do not know if Yubo can achieve the success of other social networks. But maybe he doesn't even have to. It doesn't depend on advertising and it is very different, in all.
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