It has been on everyone's lips for years, it is one of the most controversial applications when it comes to e-commerce but also one of the most famous: I'm talking about Wish shopping. In reality, there is more behind this app than meets the eye.
Wish shopping: what is it?
First let's start from the basics, Wish was born as a smartphone application, purely focused on the mobile shopping experience. A slightly different approach than Amazon's.
Like the colossus with the big 'A' instead Wish focuses its business on being a marketplace rather than an e-commerce in its own right, that is a gigantic container of spaces within which third-party sellers can publish their advertisements and their objects. There is no will at the moment to start up proprietary production lines.
So what's really original about Wish shopping? The application is optimized not only for the mobile environment but to be really a revolution in terms of the shopping experience. Regardless of the desired object iThe purchasing process provides for speed of checkout, gamification and user gratification during the moments of shopping, as well as an immense variety in terms of objects (advertisements are never too common and easily retrievable from other parts).
An added value that was immediately a huge success, obviously also thanks to the ridiculous prices compared to the rest of the market.
Is Wish a Chinese app?
Accustomed to e-commerce with gadgets and objects from China, the application was immediately branded as the usual incorrect entry of the Chinese market into the Western one. Well, that's not quite the case and the project is part of a long-term planning which involves huge investments, globalization and technical skills beyond what we can imagine.
The idea comes from a Pole, Szulczewski, first just a student intern at Google who later became an engineer at Big G. After a stint in Korea, he realized that what Silicon Valley didn't really know what people really wanted.
He then broke away from Google in 2009, developing nothing but a predictive technology code aimed at understanding people's interests and the passions that drove them to choose a hobby or a sport based on their behavior while surfing and teasing potential meaningful responses by pairing a potential product that coincided with the data collected. The system was called ContextLogic.
Thanks to a friend, the CEO of Yelp, the system and therefore the newborn startup receives 1.7 million dollars in a first round of investments. In 2011 ContextLogic becomes Wish Inc.
The headquarters, the idea and the whole structure therefore started from San Francisco, and are not the result of a group of Chinese guys struggling with unfair competition, but the intention to challenge giants like Amazon through the development of precise algorithms. . A strong signal, which starts from the premise of interpreting the customer and is not strengthened by a quality proprietary production, impeccable logistics, nor a crown of accompanying services.
Let's get to the products: the system is by no means free from defects
Although it started with a different structure, the platform is however based on the triangulation of sellers based in the East, a logistics that involves entire containers by sea and a surprising variety of products. Unfortunately, as admitted by the founder himself in an interview on Forbes, one of the aspects that have had the greatest impact on user feedback concerns the quality of the products and the seriousness of the sellers who are part of it.
READ ALSO: More and more users are choosing e-commerce to save
The quality control process was underestimated in a first phase, but to date Wish removes nearly 8 million products from its store every week uploaded by third party vendors; the company also applies huge fines to fraudulent sellers, accounting for an average of $ 3 million a month in fines.
Despite the large amount of rejected items, Wish hosts a huge number of products, even if the quality of the same is not refined or accurate.
Download
QR-Code
Wish - Lo shopping divertente
Developer:
Wish Inc.
Price:
Free
Download
QR-Code
Wish - Lo shopping divertente
Developer:
ContextLogic Inc.
Price:
Free
The other difficult aspect to face in the era of "everything and now" is the expedition: on average, twenty days can easily pass, up to a month or more for delivery. This is because the orders, to lower logistics costs, are processed and gathered in containers and only when the cargo is full are shipped.
“It will never be perfect, you get what you pay for” - Tung, GGV Capital investor.
Wish shopping: how it works closer
The application is one of the simplest among those on the market. Once downloaded from the store, Registration via a new account, Google account or Facebook profile is required. Once you enter the app, there are numerous categories that present themselves, always updated and with ever-increasing customer prizes and incentives.
Within the app we will have a main screen of suggested products, or with a higher discount. The menu will continue with the possibility of accessing one wheel of fortune from "Flash Deals" where, with just one tap, we can take advantage of discounts on selected products up to 100% of the price.
Over time, more functions have been added. For example, it is possible to access the section “Brands” where there are thousands of objects of the most recognized brands on the market.
Another of the added sections is the ability to select products to be collected on the same day according to your geolocation.
Haven't you found anything near you? You can opt for the area dedicated to fast shipments in order to save precious time.
But be careful: the best deals are made when we don't need urgent delivery.
A quick checkout and a fun shopping
Once you have selected the offer you are interested in, you will have the opportunity to check the feedback that users have given to the seller, product reviews and shipping times.
By putting the item in our cart we can proceed with the payment relying on the usual payment via PayPal or by card, also rechargeable.
There are no monthly subscription fees for privileged services so we can proceed with the single purchase, even one-off, when it suits us best.
On the other hand, there is no lack of tools for checking the shipment on the status of the order and e-mails confirming the transaction.
Finally, often and gladly for each purchase we will be able to obtain small discounts on future purchases.
Wish shopping: an opportunity for companies
The surprises don't end there. In fact, Wish shopping is now open to companies. In fact, for some time now local businesses have been able to have our purchases on the app collected from your store, becoming real "Wish Points". Given the growing traffic, it is a significant opportunity for visibility, perfect for increasing the flow of customers at almost no cost.
Making a request is simple, after filling in a form, a kit will be sent to be displayed in the window; moreover, the activity will benefit from a small commission for each purchase that will be collected at our point.
Tagse-commerce Wish wish shopping Wish shopping: what it is and how it works
