Honestly, it's more Apple's philosophy of trying to look back just enough to remember where we came from and where we wanted to go, but knowing that the only possible path is what we have in front of us, not what we already have. traveled. Only by looking ahead can we discover the detours and opportunities that the road offers us.
I assume that if you lived part of the Steve Jobs era, by now you will have read memories and elegies in many media, on the occasion of the ninth anniversary of his death. So I'll make this memory short and straightforward.
Speaking to TerritoriMac this week about Steve Jobs, he reflected on what made him so special. I'm not going to transcribe what I said here, I prefer you to listen to it in his next episode, but I want to deepen one of the things that most amazed me (and amazes me every time I see a video of him) about his interventions.
He seemed to have understood everything. No matter what they asked him or when, he always had an interesting answer. And, of course, he had the ability to verbalize it with surgical precision, so that his words could resonate with those present.
Those two characteristics, coupled of course with his passion and confidence in what he did, also made going to buy bread seem a transcendent act.
A lot could be said here about mindfulness (living in the moment) or about the importance of "awkward silence" - as mentioned in this article, which Steve Jobs practiced with the intensity that characterized him.
But the fact is, the work he has done all his life: being the best, being the best, culminated in the perfect CEO, communicator, salesperson and - judging by what those who knew him say - friend and partner.
And, as Silta reminded us insistently in his motto, the road is the reward. Steve Jobs, although his path has been shorter than we all would have liked, we can assure you that he has enjoyed his reward in every step he has taken.
And that is why he is a role model for so many people. For many reasons.
