The new song "Good Times" by Ghali will be the soundtrack for the new one BMW Serie 1, which we could see from February 7 on all channels of the communication campaign, especially in the TV commercial.
BMW: Ghali' DNA
After the success achieved with the market launch last autumn, the new premium compact from the BMW brand is back on top tv, radio and web, with a new editing of the launch spot. This time the soundtrack is “Good Times”, a song that will be part of the new album "DNA ”by Ghali to be released on February 20.
It premiered on the occasion of Ghali's performance, in fourth evening of the Sanremo Festival, Friday 7 February.
La BMW 1 Series is the protagonist of a campaign of comunication which starts in February and continues for five weeks. It will end with an open weekend on 14 15 and March, when customers can discover it in all BMW dealerships.
To underline the positioning of the new BMW 1 Series, Ghali's song blends well with the new dynamic model, at ease in the contemporary urban environment and of sure appeal for a transversal and nonconformist public.
Ghali - Good Times - Text
After hearing it even once, Ghali's Good Time will enter your head and you will start humming it. But do you know the words? Below is the complete lyrics of the song.
Of FebruaryIt feels like the end of the world, but it calms me down
They ask me in what language I dream, what question
My exes have made a group and the chat only talks about me
You make fun of me. Good atmosphere
Please don't kill me the mood, come on
Who cares about your "but", your "if", your "bla-bla"?
I want to be in good time (I want to be in good time) Good vibes (yeah, yeah, yeah, yeah, yeah)
Please don't kill me the mood, come on (yeah, yeah, yeah, yeah, yeah) Love at first sight, you ask Franklin
Journalists multiply, Gremlins
I have already answered this question if you read it again
What you say, no, no, it's not radio friendly
I'm just a storyteller, I throw a party every now and then
I look for you in the stories even for two frames
These make a fuss with the table of others
E vado down, down, down Bell’atmosfera (yeah, yeah, yeah, yeah, yeah)
Please don't kill me the mood, come on
Please no, please no (yeah, yeah, yeah, yeah, yeah)
Who cares about your "but", your "if", your "bla-bla"?
I want to stay in good times (I want to stay in good times) All good, all booming
Some friends the less you see them, the more you love them
Whole nights with those who don't ask you
How are you Please don't kill me the mood, come on
Please don't kill me the mood, come on
Who cares about your "but", your "if", your "bla-bla"?
I want to be in good times (I want to be in good times) Good vibes (yeah, yeah, yeah, yeah, yeah)
Please don't kill me the mood, come on (yeah, yeah, yeah, yeah, yeah)
Who cares about your "but", your "if", your "bla-bla"?
Voglio stare in good times (yeah, yeah, yeah, yeah, yeah)
Bell’atmosfera (yeah, yeah, yeah, yeah, yeah)
Please don't kill me the mood, come on (yeah, yeah, yeah, yeah, yeah)
Please no, please no (yeah, yeah, yeah, yeah, yeah) uh Please don't kill me the mood, come on (yeah, yeah, yeah, yeah, yeah) I wanna stay in good times
The new BMW 1 Series
This new phase of communication, which follows that of the launch last autumn, will be declined on all means. The approach is dictated by the character of the new BMW 1 Series, a car that wishes to communicate style, design and performance that distinguish it for all types of users.
The communication plan provides a mix of formats for digital, able to excite and stimulate to deepen the knowledge of the characteristics of the New BMW 1 Series. The TV commercial has a new edit that aims to enhance the dynamic spirit of the car and is characterized (as well as the radio spot) from the rhythm of the new soundtrack.
READ ALSO: BMW 1 Series becomes a special "camera"
The new BMW 1 Series has already gained approval beyond that three thousand customers. It is a model that blends the driving pleasure and dynamic excellence typical of BMW, with a significant increase in interior space compared to the previous generation. Sporty, fresh, safe and classy, with a new design and latest generation connectivity. The new BMW 1 Series represents a model of great importance for the European market and the Italian one in particular.
