With a brand new logo, KIA it launches into its future in a way to say the least ... bright. The Korean House has in fact shown the world a new step of its transformation as a brand through one fireworks show nothing short of astounding in Incheon, South Korea. The House also presented its new slogan: let's see these two presentations and analyze why it is so important for a rising brand like KIA.
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The new KIA logo projected into the sky of Incheon
Above you can see it show that KIA has set up in the city of Incheon, in his native South Korea, to present his country to his country and to the whole world new logo. The show illuminated the Korean night with the use of 303 “pyrodron”, that is drones equipped with a very bright LED panel and also able to launch different types of fireworks. Hundreds of fireworks were used to color the sky of Incheon, until then the same pyrodons were positioned in the air so as to achieve a huge KIA logo suspended in the sky. A fireworks display from the Guinness Book of World Records, without any doubt.
A new KIA logo is a real novelty, because during the 30 years of presence on the European market the changes to the logo have been minimal. Today, however, the KIA logo changes: in colore, no longer red but black, as in font, less "retro" -90s and more projected towards the future. A fresh, refined and refined KIA logo, a symbol of the brand's new ambitions. This new logo is indeed a great indicator of intentions of the brand to change its image.
In addition to the logo, there is also room for a new one slogan, che da “The Power to Surprise” passa a “Movement that Inspires”. We don't usually give too much importance to slogans, but here it is clear how KIA's goals have changed. We are no longer faced with a brand that surprises, but with one that has made itself known for its excellent products, quality and varied offer, and today wants to make a new qualitative leap towards an even brighter future.
"The new KIA logo shows the desire to become an icon of innovation"
The words of also go in this direction Ho Sung Song, President and CEO of KIA Motors.
“The new Kia logo represents the company's intention to become an icon of change and innovation. " explains Ho. “The automotive industry is experiencing a period of rapid transformation and KIA is proactively adapting to these changes. The new logo represents our desire to always please our customers considering the continuous evolution of mobility needs and helping our employees ad welcome the challenges we must to deal with in a rapidly changing global scenario ”.
Customers who have increased a lot in recent years, also thanks to radical change of course that KIA has had for the past 10 years. We began to appreciate the KIA brand in Italy and Europe for its enviable value for money, bomb-proof reliability and a complete offering. However, the design and quality of the materials used was not at the level of the best European or Japanese competition, but in a decade both KIA and its "cousin" Hyundai have made leaps and bounds in every aspect.
Today KIA has a complete range of undoubted quality, high levels of technology in terms of interiors, engines and build quality. KIA offers small cars, SUVs, electric cars and even a Gran Turismo with over 350 hp, the Stinger sedan. A varied and successful range, destined only to improve and expand.
Appointment on January 15th with the new strategy of the brand
So for now we have a new KIA logo and a new slogan which together demonstrate KIA's ambitions for the future. Now that remains discover the brand's new commercial and production strategy, which will be revealed next January 15 during the "New Kia Brand Showcase", an online event that will show the new course of the Seoul House with a European heart. Next Friday we will therefore discover the “Plan S”, the long-term strategy that KIA wants to carry on for this decade that has just begun.
We are really curious to see what the Korean brand has in store, but for now we admire the new KIA logo, thinking about the next cars that the Korean company will bring us in the future.
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