Trying to search for your website on search engines, can you never find it? Are you tired of seeing your blog articles always on the third or fourth page in search results? Would you like to increase visits to your website? If you answered in the affirmative to at least one of these questions, know that you have come to the right place at the right time!
In this guide, in fact, I can show you how to index a site on the main search engines and, once this is done, what measures you can take to improve its positioning. To succeed in your intent, therefore, you will basically have to do two things: report the existence of your site to search engines (if it does not already appear in the results) and learn how to make good use of the keywords searched by users on Google (and on other engines search) to make your posts rise in search results.
So, would you like to deepen the subject? Yup? Very well! All you have to do is make yourself comfortable, take all the time you need to concentrate on reading this guide and, more importantly, implement the "tips" that I will give you in the next paragraphs. I'm sure that if you do, you will be able to index your site and improve its ranking. There is nothing left for me to do but wish you good reading and, above all, good work!
Index
- Difference between indexing and ranking
- Index a site
- Improve the ranking of a site
Difference between indexing and ranking
Before we get to the heart of this tutorial and see it in detail how to index a site, you need to understand the difference between indexing and ranking. Yeah… because many people get confused and use these two terms as if they were synonymous.
indexing, we intend to make a website visible among the results returned by any search engine (regardless of the position reached in the SERP, i.e. on the search results page). The positioning, as the term itself suggests, it is instead the position that an indexed site manages to reach in the SERP of search engines: a factor that varies based on hundreds of elements taken into consideration by search engine algorithms.
In short, all sites positioned somewhere on the SERP of a search engine must necessarily be indexed by the latter, but not all indexed sites are well positioned (and you will find out why later). In the next few lines, I will first show you how to index a site on search engines and then I will reveal some "tricks" that could help you improve its ranking. Good luck!
Index a site
Generally, search engines index websites automatically. If this does not happen, as in your case, it is possible to index a site by linking to specific pages and reporting the absence of the site in the databases of Google, Bing, etc. We discover, therefore, how to index a site on google, Bing e Yahoo!.
To submit your site to Google, you must connect to the page for the Add / Update of a URL and fill in the form that is proposed to you, typing the address of the home page of your site in the field URL (Eg. www.nometuosito.com) and a brief description of the latter in the field Post comments . Then, click on the button Add URL and you will have submitted your report to Google, which should include your site in its index in a relatively short time. Easy, right?
Bing
To report a site to Bing you have to use i webmaster tool, or the tools that are made available to users who manage a website. To proceed, connected to this page, click on the link SUBSCRIBE and log in with your account Microsoft, your account Google or your account Facebook pressing one of the buttons you see on the screen and then typing the login data for the chosen service. If you are already registered, press the green button instead Log in to log in.
Once logged in, write the link to the home page of your website in the text field Add site (top left), presses the button ADD, fill out the form displayed by entering theSitemap URL of your site, the time slot in which it receives the most traffic and yours personal informations. Remember, then, to tick the boxes at the bottom relating to the receipt of any related communications site indexing errors e index problems and, finally, presses the button Save.
After that you will be called to verify the ownership of your site. To do this, simply follow the instructions you see on the screen: download the file . Xml from the open page, place it on the server https://www.dominiotuosito.com/BingSiteAuth.xml, confirm the upload by visiting the URL in question, press the button Verifica and follow the on-screen instructions to complete the site indexing procedure.
Improve the ranking of a site
Does your site appear in search engines, but is it always on the third or fourth page of results? As I told you in the initial chapter of the tutorial, despite being indexed, a site may not be well positioned in the SERP, since the positioning varies based on multiple factors that are taken into consideration by the various search engines (Google, Bing, Yahoo!, Etc.).
improve the positioning of a site and make it appear in the top positions of search engines, you need to use the techniques of SEO (Search Engine Optimization) that allow you to optimize the content on your site in order to make them more "attractive" to search engines, which will make them appear at the top of their SERP (i.e. the page containing all the results found following a search).
How can you practically do it? There are no fixed rules to follow, also because not knowing the exact functioning of the algorithms behind the search engines themselves, it is almost impossible to formulate a modus operandi that always works. In any case, the advice I can give you is that of focus on quality. Therefore, avoid giving in to the temptation to think excessively about search engines and pay more attention to users: by doing so, readers will notice the care with which you prepare the contents on your site and also the search engines, over time, you will reward.
A great way to show users (and search engines) to bet everything on quality and fairness is to avoid incorrect techniques, like that of keyword stuffing. Many think that by repeating the kwywords many times within the content on their website, search engines can take the published content into greater consideration. Nothing more false! The algorithms of the search engines, in fact, are perfectly able to understand when an "abuse" of keywords is made and, instead of placing at the top of the SERP the content that has these characteristics, even penalize it, positioning it in the secondary pages.
Another trick you can take to create quality content is cover topics that are of interest to your potential readers. To find out what they are you can use free tools, such as Google Trends (which I told you about in depth in another tutorial) e KeywordTool which allow, respectively, to know which are the trending topics at a given moment and to identify the "secondary" keywords linked to the "main" keyword that you have decided to take into consideration.
Speaking of "secondary" keywords, you can use them to create chapters and sub-chapters with which to divide your post. For the structure of your posts, therefore, I recommend that you adopt the following hierarchy.
- Title (H1) - in the title I suggest you always insert the keyword principale of your article (ex. How to copy and paste on Facebook).
- Subtitles (H2) - in the H2 subtitles I suggest you enter the secondary keywords related to the main keyword (eg. How to copy and paste on Facebook from mobile, How to copy and paste on Facebook from PC, Etc.).
- Sub-paragraph (H3) - in any H3 sub-paragraphs present in your posts you can further specify the content that you are going to deepen (eg. Post, Link, Etc.).
As for the text of the various paragraphs that make up the articles published on your site, I suggest you use simple language: use simple sentences, composed of subject, verb and object complement and avoid writing excessively articulated sentences from the syntactic and lexical point of view.
Do you want to have other "tips" on how to best use these and other techniques to improve the visibility of your website, perhaps to be able to monetize it? In this case, consider the possibility of buying "Il Metodo" (published by Mondadori Electa): it is a book that I wrote personally, in which I tell my story as a digital entrepreneur and, above all, I reveal some techniques and tools that have allowed , the blog that bears my name, to become one of the 30 most visited sites in 2022.
