You've heard of the fact that you can advertise your business through social networks, first and foremost Facebook, but although you use this service every day, it is still not entirely clear to you how to juggle this type of operation. Don't worry: in the next few lines I will explain how to do it.
First of all, you need to know that having your own Facebook page, knowing the type of audience interested in what you have to offer, setting goals and a budget to publish paid ads, is part of that whole series of steps concerning the how to do Facebook Ads. In the tutorial you will discover how to make the most of them and you will learn about advanced tools to monitor your progress, always made available by the well-known social network founded by Zuckerberg, which allow you to connect Facebook and your website. In addition, I will give you some "tips" useful for identifying the right customers, who are really interested in buying or using your services and ideas: so - I hope - you will be able to re-enter the expenses necessary for the production of online advertising.
Are you ready to get started? Since I really think the answer is yes, I suggest you take a few minutes of free time, get comfortable and read what I have to say. You will see that, at the end of the tutorial, you will be able to manage your advertising campaigns with more awareness and independently. I wish you a good reading and wish you good luck for your business!
Index
- Preliminary information
- How to advertise on Facebook Ads
- How to advertise with Facebook Pixel
- Advice on how to advertise on Facebook Ads
Preliminary information
Before explaining how to start posting ads on Facebook, I must give you some background on what you need to have to be operational on Facebook Ads, the program dedicated to those who do business and want to use the huge flows of users on the well-known social network to stand out.
The main tools to do this are none other than the same post published, which, however, being associated with a sponsorship, will have a better chance of being seen by the public.
To have access to this type of opportunity, you will need to be an administrator of one Facebook page .: if you don't have one yet, then read my tutorial on how to create a Facebook page (or on how to create a business Facebook page) and you will be able to open yours in a few minutes.
Other than that, I recommend that you have your own website, regardless of whether you sell products, services, or engage in personal businesses. In fact, later in the tutorial, you will see how you can connect e-commerce to your pages Facebook and Instagram (the two channels are in some ways dependent, being of the same owner) and you will discover the existence of a tool to analyze the behavior of users, who arrive on your website from the social network. Facebook Pixel.
To learn more about the subject and, perhaps, try to put one on your own, also read my guides on how to create a website and how to create an e-commerce.
As you may have already understood, publishing advertisements through posts on Facebook is an activity that takes place paid: the prices are not fixed, but linked to the time duration during which you want an advertisement to circulate: they are suggested, in proportion, by the Facebook Ads system itself during the publication phase of the advertisement.
Basically, what you will be able to do is fix a spending budget it's a time frame within which the money will be deducted, until the invested amount is reached; or you can set a daily budget. Obviously, once you have gained experience with Facebook Ads, you will be able to sponsor multiple posts at the same time.
That said, to start running sponsored ads, from PC, smartphone and / or tablets all you have to do is reach your Facebook page: inside it you will find all the indications to profile your posts, so that they are able to reach the people most interested in the messages in which you talk about your business, or the Facebook page itself.
Note: the Facebook page should now have a specific section associated with it, called Facebook Business Suite. It is an advanced and powerful tool, designed to allow the user to circulate and monitor his advertising campaigns in the best possible way. In this regard, read my guide on how to advertise on Facebook and the official Facebook for Business page: you will see that the complexity of initial use of this function is only an impression.
Finally, to learn how to set up and manage a sponsored ad on the famous social network, read my guide on how Facebook Ads works.
Having made the necessary clarifications, now the time has come to get to the heart of the matter, learning how to exploit the options available and, therefore, how to do Facebook Ads with the right awareness.
How to advertise on Facebook Ads
Among the most important information for the best configuration and, consequently, the effectiveness of your future advertising campaigns, you must know the options intended for the purpose present on the Facebook page. Only in this way will you be able to understand how to advertise on Facebook in a targeted way. Let's find out together.
To begin, you will need to log into yours Facebook page .: if you are using the PCdal tuo personal Facebook profile, scroll the menu you see on the left of the screen to the item that indicates yours page and click on it, to reach it.
If, on the other hand, I was using the smartphone or tablets, make sure you have installed theFacebook app, otherwise download it from the Google Play Store for Android (or from an alternative store, if you cannot use Google services) or from the App Store for iOS/iPadOS.
But that's not all: you will also need to install the free app Facebook Ads, downloadable from the Google Play Store for devices with operating system Android (or, again, from an alternative store if you don't have Google services). The same app can be found under the name Ads Management on the App Store, if you use a iPhone or iPad.
Once the operation is finished, log in with the same account used for theFacebook app and tap on the item Continue. At this point, touch the wording relating to yours Facebook page ., then touch the button + Create ad.
Before proceeding, whether you work from a PC, smartphone or tablet, focus on the different opportunities you have to place an advertisement through the Facebook Ads system.
You can expand the menu Create a listing and you will be directed to the section Choose a goal, among which you will find the following.
- Highlight the post, which I advise you to choose if you have an important and immediate message to spread, such as, for example, an offer or news.
- Receive more messages, action to be promoted if you offer services or your customers' purchases take place through this means of communication.
- Promote your page, a particularly useful goal if you have recently created one or if you want to make your business known from all points of view.
- Get more people to contact you, an essential action to try to create direct contact with the public.
- Get more people to visit your website, an objective to be taken into consideration if you already have this tool and you want to "hijack" the potential customers you intercept there with the powerful means of Facebook (in addition to e-commerce, which can also be integrated with Facebook, it is useful for those who have a blog with affiliations, offers services, and so on).
- Get more leads it's an easy way to get more "likes".
Once you have chosen a goal, the ad preview tab will open and will be set up according to Facebook's suggestions. You can very well leave everything as it is, but I advise you to pay attention especially to the section Public, then to modify it if you know precisely the origin of the potential and / or real customers, to whom the ads will be intended, their age and what they do.
Choose the well too duration and budget to disseminate the sponsored, consistently with the defined objective (for example, if you propose a flash offer of a few days, it is useless to sponsor the post for a month) and, where possible, make sure that the distribution channels of the adverts are multiple (for example Facebook, Instagram e Messenger at the same time).
In addition to the objectives in the list, you will be able to take advantage of Automated Ads, but leave this methodology to those who are not yet very experienced in Facebook Ads, or choose the option Highlight existing content, to sponsor, for example, something you had already talked about in the past in a post and which is now again useful.
And not only that: among the actions that Facebook allows you to carry out for your business there are also Sell your products, in this regard, read my guide on how to create a showcase on Facebook, Add appointment bookings, really useful if your business is based on services for people and Organize paid online events, such as courses and webinars.
How to advertise with Facebook Pixel
It could be that you have recently heard of pixel. It is not just a unit of measurement of digital images: it is also the name of yet another tool made available by Facebook to enhance and improve marketing on social channels and websites. So find out with me what it is and how to advertise with Facebook Pixel.
Facebook Pixel is a code element, to be copied within your website, capable of being activated when a user performs an action on it and returning it to you. What do you need this type of data for? To understand if your marketing strategy between devices and different channels works, to propose new offers to customers, based on their preferences (remarketing) and to improve where you seem not to get the desired results.
To take advantage of the Facebook Pixel, you will need to create the code Pixel itself, adding it to all pages of your website and, for example, if you have an e-commerce, you can generate standard actions to be included in the pages dedicated, for example, to the purchase (cart).
By logging into your Facebook page . and then to the Business suite, select the voice Event management and click on the symbol + (Connect your data sources), then choose the item Web and then the option Facebook Pixel. Then click on the entry Fellow worker and type il Pixel name, then enter theURL of your website and press on the item Continue.
In the next step, you will need to put the Pixel code on your site: you can perform the operation Manually, using apartner integration (already present on many services for the creation of websites, such as WordPress e Shopify, an excellent service for creating online stores that I told you about in my dedicated tutorial) or through the instructions that you can have it sent to your e-mail box.
This step may seem complex to you, but to get the idea of how a Tracking ID works, you might find it helpful to read my guide on how Google Analytics works. In any case, if you have any difficulties, contact a developer and also read the Facebook for Business guide on the Pixel and its creation and installation.
Advice on how to advertise on Facebook Ads
If you've come this far, you've probably figured out how to manage Facebook ads. So I just have to give you some advice on how to advertise on Facebook Ads, so as to be able to reach the public really interested in what you propose, therefore also able to make you amortize the investment for sponsorships.
- Create engaging ads, pay attention to their shape and add multimedia content, photos, videos. People are more likely to be impressed and share brilliant, well-structured content.
- Depending on the type of goal you set and the type of business you have, calibrate the options related to your target well. For example, if you only sell online and ship your merchandise everywhere, you can target your ads to people all over the place. If, on the other hand, you have a restaurant and offer a special menu on offer for lunch, you will have to contact those in the area, perhaps sponsoring a post about it. To intercept tourists, however, you could promote your Facebook page. Also pay attention to the average age of your customers and their lifestyle, proposing a coherent communication register.
- Follow Facebook's advice on spending for each ad, and if you can, try to make some calculations on the return on investment (you will often find it referred to as ROI, acronym which precisely means Return On Investment).
- Even if you decide not to invest money on every post you publish on your Facebook page, share interesting content with steadiness: the ideal would be to organize them according to a editorial plan. You can use the feature to schedule posts over time, included within their editor and section Publishing tools.
- If you decide to link your e-commerce site to Facebook Shops, make sure yours is also linked Instagram profile and to have a business account also on the latter social channel. Plus, I recommend you read my guide on how to sell on Instagram.
- Set yours contact details main in the same way, even visually, on all your sales and marketing tools, therefore your website and social channels. In this way they will be immediately recognizable and will not create confusion in users.
- If customers ask you for information via Messenger on Facebook o Direct on Instagram, answer their questions quickly.
- Use the Listing Center to keep an eye on the progress of your Facebook Ads campaigns and draw new goals.
