THEMonza racetrack he dyed pink for the first leg of the At the University, as part of the project “The W Track” launched by Ford Italy on the occasion of International Women's Day, last 8 March.
Ford W University: real and virtual track driving courses for women
The goal was to promoting gender equality opening a universal gateway to eSports. It is a world that Ford has presided over for some years now with the Team Fordzilla. The team of pilots aims at compete at the highest levels even in virtual ones and, at the moment, he has only one female exponent on the roster of runners. We are talking about Sara Stefanizzi, also known as Kurolily. Fabrizio Faltoni, President and CEO of Ford Italy, says:
The fact that there is only one woman in Team Fordzilla is our fault. We know future pro-gamers are out there but we haven't looked for them enough. It is clear that we have to do things differently. We cannot win the race without even starting it and for this reason we have decided to take to the track by organizing training days dedicated to women.
Le aspiring "pro-racers", 24 participants for each training day, alternate between test sessions on the track on the legendary Monza circuit. The young women face this experience aboard Mustang Mach-E, the first All-Electric SUV of the Blue Oval, and challenges at the wheel of the simulators of sim-racing. Thanks to the support of the Ford Driving University team of drivers, participants can experience all practices related to safety and control of the car on the track.
The tests also include one session on board sim-racing simulators. During this session, participants can experiment all the secrets and winning techniques to be adopted in the world of virtual racing.
La At the University represents the testimony of a concrete commitment that Ford Italy wanted to carry on. It is not a project to be developed only during 8 March but always. His goal is to succeed in overcoming the gender disparity with which women are often forced to confront.
For more than a century, the Ford brand was a pioneer inoffer opportunities to people, regardless of race, sex, ability, sexual orientation and social class, creating a culture of belonging that it has its roots in diversity understood as a plus capable of generating innovation and change.
