Apple On Tuesday, April 20, he held his long-awaited spring conference, in which he presented some news that will characterize the first half of 2021. Among the new products we find the colorful iMacs equipped with M1 chips, A new iPad Pro extremely performing and the long-awaited Apple AirTag. Let's find out in detail all the news presented by Apple and those that, instead, we must expect for the second half of the year.
New from Apple: the new iMacs equipped with the M1 chip
We expected them from the announcement of the new Macs last year: the new incredible iMacs equipped with the M1 chip. Although Apple has long accustomed us to very thin products, with the new iMacs the company has raised the bar even further. I am incredibly thin. And incredibly colorful!
In fact, they are available in seven colors - blue, green, pink, silver, yellow, orange and purple - and they are only thick 11,5 millimeters. Yes, you read that correctly. Virtually little more than an iPad Pro. The reduced thickness was possible thanks to the M1 chip, incredibly powerful, which integrates processor, graphics, memory and other components on a single circuit, thus saving a lot of space.
A minimal design in full Apple style
From a design standpoint, the new iMacs are extremely clean and minimal. On the front, in fact, also thanks to the removal of the iconic bitten apple logo, we find only a white frame that encloses a 24-inch retina display with 4.5K resolution, 11,3 million pixels and a brightness of 500 nits, and a FaceTime HD camera with 1080p resolution accompanied by a professional quality microphone. On the back, however, there are due port Thunderbolt ultra speed, two USB 3 ports - on some models only - and the input for the power supply with magnetic coupling.
The incredible power of the new iMacs, as anticipated, is thanks to the Apple M1 chip, the same also present in the MacBook and Mac Mini presented last year. The integrated processor is eight-core, with four “performance” and four “efficiency” cores. Depending on the model chosen, one can be combined Seven or eight-core GPU. Regarding the RAM memory you can choose between 8GB and 16GB, and the internal memory is configurable up to 1TB. The audio system cannot be missing, consisting of six hi-fi speakers with two woofers capable of supporting spatial audio. As for connectivity, the new iMacs come with Wi-Fi 6 and Bluetooth 5.0.
Apple wanted to do things even bigger by pairing with the new iMacs seven different colors for the keyboard - Magic Keyboard -, and the Magic Mouse and Magic Trackpad pointers. The keyboard is very similar to the previous versions, but it has an extremely useful novelty: incorporates a fingerprint sensor.
The new iMacs are available for pre-order starting April 30, with delivery in the second half of May, starting from 1499 euros.
The new iPad Pro with M1 chip
Apple is aware of the incredible power of its chip, so much so that it is inserted in as many products as possible. During the conference the long awaited - and anticipated - iPad Pro equipped with M1 chip. The new device is available in two variants: with 11-inch Liquid Retina display e 12,9-inch Liquid Retina XDR display, for an even more spectacular view. Both have anti-reflective coating and a maximum brightness of 600 nits.
The M1 chip is the same present in the other Apple devices, therefore equipped with an eight-core processor and an eight-core GPU. iPad Pro comes with 8GB RAM in the 128GB, 256GB and 512GB models, while 16GB in the 1TB and 2TB ones.
To complete the specifications we find a professional camera system, with 12MP wide-angle and 10MP ultra-wide angle and the LIDAR sensor. The front camera, also ultra-wide angle, is 12MP. You can't miss Wi-Fi 6 connectivity, Bluetooth 5.0, optional 5G connectivity, Face ID and the very useful Thunderbolt port to recharge the device and connect external peripherals and monitors.
Aesthetically, iPad Pro remains the same as previous models, but the work Apple has done under the hood is virtually unprecedented, improving performance by 50% for the processor and 40% for the GPU. Productivity with this device will never be the same again. iPad Pro is in pre-order from April 30, with delivery in the second half of May, starting from 899 euros.
The new Apple TV 4K
Among other long-awaited news, Apple presented the new Apple TV 4K. The new model improves video quality, thanks to high frame rate HDR and support for Dolby Vision, and brings with him a remote control that has finally been redesigned. To feed everything there is the chip A12 Bionic which gives a significant boost in performance and video decoding.
The new remote, called Apple TV Remote, it now features a new "clickpad", a kind of touch-sensitive mouse, that is much faster, smoother and more precise. It supports many actions, from clicks to vertical finger scrolls to scroll through a list of contents or a playlist, and scrolling along the outer ring that allows you to forward or backward a playback.
From the Control Center of your iPhone it is possible to simulate the remote control of the Apple TV 4K, in case the Remote is distant, moreover you can use two pairs of AirPods to share the audio. Obviously Apple TV is Compatible with AirPlay, to stream content from iPhone or iPad, and supports some HomeKit functions for home automation.
The new Apple TV 4K is available, like the other products, in pre-order from April 30 with delivery in the second half of May, starting from 199 euros for the 32GB version.
New from Apple: AirTags
It had been months, perhaps years, that there were rumors about it Apple AirTag and finally it is among us. It is a real accessory, to attach to your house keys, passport or any object not to be lost and to be tracked, which integrates with Apple's Where's App.
Aesthetically it is really elegant and minimal, in full Apple style, and in its small size it contains a Bluetooth module that sends signals detectable by nearby devices. The devices then send the location of the AirTag to iCloud and it will be possible see on the application map Where is the location of the lost accessory. Thanks to Bluetooth it is possible to locate an approximate position, while when you get closer to about 15 meters from the AirTag, UWB technology is used to give a much more precise position.
It is battery powered and Apple ensures that theautonomy is over a yearPlus, AirTag is water resistant so you don't have to worry about a thing. This accessory is also equipped with NFC, to simplify the association with the iPhone, and is equipped with a small speaker that makes it sound when there is a need to track it.
Apple AirTag is available at 35 euros individually, but you can buy the pack from 4 to 119 euros. Along with the accessory, you can also buy laces or key rings to facilitate use.
Apple AirTag news- Keep an eye on and find your stuff in the Find My app, the same one you already use to locate your devices and ...
- AirTag is set up in an instant: a tap and connects to the iPhone or iPad
- To find an object, you can play the built-in speaker or ask Siri for help
- Lightweight and durable, this polyurethane strap is perfect for attaching your AirTag to your bag
- The case wraps your AirTag perfectly and holds it securely, so you can keep an eye on everything that ...
- What's inside: AirTag lanyard
The other innovations presented during the Apple conference
Apple also presented one during the conference new color for iPhone 12 and iPhone 12 mini: a very faint purple. The news does not end there, because Apple also presented Apple Podcast Subscriptions, a subscription that allows you to enjoy some benefits such as listening without ads, additional content and early access. “Channels” have also been introduced, or small groups of Podcasts, and the Apple Podcast application has been redesigned, for an improved user experience.
It was also introduced Apple Card Family, an option available only in the United States that allows you to share your Apple Card with other family members.
Discount New Apple iPhone 12 (256GB) - purple- 5G speed
- A14 Bionic is the fastest chip ever seen on a smartphone.
- Display Super Retina XDR (OLED)
What will Apple announce in the future?
2021 has started a few months ago and this year's news from Apple is certainly not over. Every year the Cupertino company holds the Worldwide Developers Conference, which will take place completely online in June, where the new Apple operating systems will most likely be presented. It is therefore expected iOS 15, iPadOS 15, watchOS 8, tvOS 8 and macOS 12. From the advances leaked in these days, iOS 15 it will bring a new notification system, new options to protect your privacy and the addition of smarter and more interesting widgets. iPadOS 15instead, it will bring a redesigned home screen, to improve the user experience.
In the usual autumn event, however, the new ones will be presented iPhone 13 e Apple Watch 7. The iPhone 13 line will likely consist of four models similar in size to the previous generation. From the rumors it seems that the notch will be reduced, placing the optical sensors next to each other, and that the design of the rear cameras will be revised.
By the end of 2021 we should see gods new MacBook Pro equipped with M1 chip, this time, however, in the dimensions of 14 and 16 inches, to satisfy those who want a larger display than the 13-inch on sale currently. Perhaps a new MacBook Air. Among the other news, but without a precise date, we can also expect a new model of AirPods and AirPods Pro.
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