Google is developing a new, more powerful adblock for Chrome, specifically designed to block ads that consume too much system resources. Google takes the opportunity to define what it calls the “heavy advertisements” targets of this blocking. “Flags” already allow it to be tested in Chrome Canary.
Google is trying somehow to improve the performance of Google Chrome. Like all internet browsers, Chrome tends to consume a lot of system resources, especially RAM. However, this is not entirely the fault of the developers of Google: some content, especially advertising, wastes resources unnecessarily - when these abusive inserts are put together they can actually significantly slow down your PC.
Google Chrome will block ads that affect PC performance
This is why Google developers now want to integrate a shock Adblock into Chrome, to block (and therefore penalize) ads that are a little too “heavy”. Moreover, this notion of “heavy advertising” Google now defines it very precisely. An advertisement will be blocked if:
- It uses the main CPU thread for more than 60 seconds in total
- It uses the main thread for more than 15 seconds in a 30 second window
- It consumes more than 4 Mb of bandwidth to load its resources
Whenever an ad is blocked, a message will appear instead explaining the reason. According to Techradar, “flags” related to this blocker have been spotted in the latest version of Chrome Canary. However, it should be noted at this point that the functionality is still experimental - it should not be found in a stable version of Chrome for several months.
Also read: Chrome 78 is available on Windows, Android, Mac, iOS and Linux - here's what's new
Chrome is already blocking some intrusive ads, especially those that play balloons loudly as soon as a page opens. This new adblock should make it possible to further improve the user experience while discouraging advertisers who abuse their advertising space.
Source : TechRadar
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