UPDATE:
Apple has already announced the release date of the film on the AppleTV + service: it will be the 10 July
Apple is willing not to let its Apple TV + service fall by the wayside, especially in light of polls that say users would be doomed by Apple if they were to cancel a subscription service.
And is that in these times of massive consumption of content, quickly building an attractive service with only new programs, series and films, is a titanic undertaking, especially if you want to stand out for quality (low and good).
Like a coal boiler, you have to constantly add more fuel to keep it burning, and you can't loosen it at any time, or the heat disappears.
The beginnings of Apple TV + were promising, but none of the products managed to bring critics and audiences together.
Although The Morning Show seems to be maturing well in the inter-season, establishing a reputation that could be crucial to exploit in its second season, in general all programming has been greeted with cheers and boos, in varying proportions - probably in the queue is ». «, Who - although renewed for a second season, will have to straighten his course a lot to stay on the grid.
As for movies, Apple TV + currently has three: Hala, The Elephant Queen, and The Banker.
The Banker (of which we have yet to publish a review) is an excellent film, which we were able to see in the cinema without any complaints.
AppleTV + is known for buying the rights to "On the Rocks" with Bill Murray and Rashida Jones.
But quality content takes time and you can't use shortcuts. To increase the tension over the viability of Apple's streaming service, the Covid-19 pandemic has caused all productions that were underway to be stopped, which will undoubtedly generate a preview gap after the summer, as they will not be finished when they were scheduled.
So, Apple is digging wherever there is a good offer to get content that empowers it for the platform's first anniversary and becomes a library of content you want to always have on hand.
Greyhound, the new film written and starring Tom Hanks
Originally slated for cinemas by Sony Pictures, the coronavirus caused theaters to close and, among other things, the annihilation of the studio's release schedule.
So the producers decided to find a new home for the film, docking on Apple TV +, after a bidding war in which Apple is said to have won by offering $ 70 million in exchange for obtaining the film's rights. years.
In "Greyhound," Hanks is George Krause, a career officer who takes command of a United States Navy destroyer, called the Greyhound, during the Battle of the Atlantic.
Faced with the responsibility of the position, Krause must overcome his own personal doubts and demons, as well as a good number of enemy ships to prove that he is truly qualified to lead.
According to the trailer, it's inspired by real events.
It is the first film by Tom Hanks (the first Coronavirus positive star) to be distributed directly in "video" and will be a litmus test for the vitality of the system, which many studios are following.
Tom Hanks' hook, blockbuster, and a compelling story can be a perfect winning combination to keep Apple TV + in the spotlight.
Originally published May 20, 2020