New Apple event… bye speed, bye iPhone [Updated]

Apple today announced a second event for this 2020, which will take place on Tuesday, October 13 at 10:00 am at Apple Park in Cupertino, California.

As was the case for the September event organized by Apple, which focused on the new iPad and Apple Watch, the October event will be completely digital, alternating live appearances with pre-recorded segments at different points of the headquarters.

And just like then, at the “Time Flies” event, the invitation for the iPhone 12 event can be viewed in Augmented Reality on Apple's event page.

Once on the page advertising Hi, Speed, users can click on the Apple logo to access the AR view on iOS and iPadOS.

Apple sent out a giant AR invitation to their iPhone event next week https://t.co/xCohWSfx5x pic.twitter.com/Cs7jZq6j03

- Andrew Hart (@AndrewProjDent) October 6, 2020

The logo expands and contracts in the animation and can be viewed in 360 ° AR. This is a feature that Apple has introduced in their devices to be able to interact with USDZ files in iOS 12.