Google explained to users the way check the reviews on its main navigation platform, Maps. By combining advanced artificial intelligence (AI) features with humans manually examining fraudulent reviews di Google Maps, Google tries to offer an experience safe e genuine within the application. Let's find out all the details together.
Google Maps: Removed 100 million fraudulent reviews
Google is now back with a nonew Google Maps report detailing the various actions of the company in 2021 for protect users of Google Maps from various types of harmful content which could be spread through Comments e reviews.
Le Reviews are an integral part of Maps, and they can come in handy when exploring new places, especially if you are traveling. Thanks to any device (Android, iPhone or web) you can quickly check reviews of a place simply looking for it. Once found, touch the average rating, which goes up to five stars.
There the tab will appear Reviews, which shows the opinions of other customers. This way you can too review the place on Mapsonce visited. However, left unchecked, this review mechanism can be easily abused.
Google Maps users may post all kinds of fraudulent reviews on Google Maps. The simplest type of abuse is to artificially raise a company's rating. There are however also malicious users whose purpose is to damage a certain place or company.
This is where the Google's advanced review management system. According to the company, it is useful for stopping the abuse of comments on Google Maps.
Fraudulent Reviews in 2021
The company has provided various statistics regarding its actions against misuse of Maps reviews last year. Google says it receives approx 20 million user contributions of Maps every day. This is where his automatic learning and human operators intervene for decrease the quantity of fraudulent content.
Abusive Google Maps reviews represent less than 1% of the displayed content on the platform, Google said. Here's the kind of malicious reviews or Google Maps tweaks the company stopped or blocked last year.
- Over 100 million changes to corporate information captured with AI;
- 7 million fake company profiles;
- 12 million attempts to create fake company profiles;
- 8 million attempts to claim company profiles;
- More than 95 million reviews that violate policies, 60.000 of which were COVID-19 related crimes;
- Over 1 million reviews that users have reported directly to Google;
- More than 190 million photos and 5 million videos that were blurry, low quality or violating content policies.
Also, Google disabled 1 million affected accounts in fraudulent reviews on Google Maps and other activities that violate policies. Google also revealed that it has protected 100.000 businesses after detecting suspicious activity.
This does not mean that Google is able to block all fraudulent reviews of Google Maps on the platform. However, the 2021 statistics certainly give us a good picture. It's still possible report questionable reviews to improve Google's ability to reduce online abuse.
Google Maps: Power Tools for Maximizing the API
- Petroutsos, Evangelos (Author)
