From our website GamersLance, we give you information to know how you can earn money with Facebook for its advertising, groups, trade or affiliations among others. If you still don't have the knowledge to know how to make the most of this social network, stay and learn!
Continuing our series of articles on the world of "business online" and "how to make money with the internet", we analyze one of the good opportunities that the network offers to start earning from home with the computer: working from home and earn with a Facebook page.
The owners or managers of a Facebook page often have as their goal to receive a greater number of "likes" in order to increase the level of visibility of their web "profile".
Having a personal profile on Facebook and receiving a large number of "Likes" by virtue of the content we write and publish regularly, is in many cases a real opportunity to be able to transform a Facebook page into an opportunity to earn and generate a economic rent.
Like a successful and popular blog, even those who have a simple profile on the most famous social network in the world have the opportunity to transform what was once considered a simple pastime, into a solid online business focused on the number of visits received.
Let's start earning with Facebook
Let's say right away that earning money online is an operation that anyone can do, which however requires a minimum of good will, time and dedication to work.
The secret to being successful online is the same as in the "real" world:
the number of customers / visitors who will reach our Facebook page and reward us with a "Like".
The first step to transform the number of visits into cash is to create a Facebook page suitable for the purpose (personal profiles are not good), through which we will decide the social purpose of our new business (Artist, cultural club, company , private, association, entertainment, music, etc ...).
At the moment Facebook allows its users / affiliates to be able to earn by following two different ways: by joining affiliate services (earnings percentages), or by trying to sell items or services directly from their pages.
Direct online sales
For those who already own a real shop or have already started some business, the procedure to start earning the potential of the internet and Facebook will be more simplified.
In fact, the most popular Social Network in the world can be used as a real "showcase" overlooking the virtual world of the Internet, through which to promote and sell our products or services.
On the internet there are a large number of free E-commerce platforms ready to be used, suitable for opening a virtual shop and easily adding it to our Facebook pages.
Molte di queste piattaforme di E-commerce ci consentono di aprire un negozio online e promuovere direttamente i prodotti su Facebook con pochi semplici passaggi, e ci consentono inoltre di scegliere tra diverse soluzioni di commercio elettronico.
Usually at the end of the registration we are offered a free trial period through which to evaluate the potential of the service.
Our advice is to evaluate well among the many packages offered the one that comes closest to our expectations.
Affiliate services on Facebook
The second way to earn from Facebook is to join one of the many valid affiliate programs that the network offers.
Affiliate programs, unlike the virtual shop seen previously, allow us to sell third-party items or services through banner ads, obtaining a percentage of sales from this.
Without wanting to promote this or that affiliate service, let's say that even in this case it is possible to find online companies that offer "turnkey" packages to start marketing objects or services produced by third parties on our Facebook pages, it seems like a good system for make money online, see also, how to make money online.
Our advice, in this case, is not to join generic affiliate programs that could fill our Facebook pages with off-topic products, but to join large commercial brands such as Amazon and personally choose the kind of products intended for our visitors.
Who has never thought of creating a site on the Facebook model?
"Provide free services for users to collect ad revenue to offset costs and grow the business."
To make this work, you need heavy site traffic, we're probably talking at least one million page views per month - which most sites don't reach in their lifetime. This is a particularly difficult challenge in the first year or two of your hypothetical site functioning, even if you use every known technique to get more traffic.
While you are doing all of this work, of course, you need to fund all your efforts, content, and growing website hosting expenses.
Remember that Facebook used more than $ 100 million in equity funds before it became profitable.
Since there are those who have made this effort for us and who (probably) we cannot match, why not exploit it.
Direct sale of products
The easiest way to make money through a Facebook profile is to showcase the products we create. If we intend to earn a percentage on the sale of other accomplishments, then what the affiliate programs do for us is.
Indirect sale of products with affiliate programs
"For each item sold we get a percentage"
what we have to do is insert a link or a product sold online on our Facebook page.
Sale of advertisements on behalf of third parties
Alternatively, to make money with a Facebook account, we can use pay per click. With the same conversion, the gain is much lower than affiliation, so the advice is to use a mixed method
Selling your Facebook account (it can be done but it's not legal)
It is possible to build pages and then sell them to people who intend to make money with them, through the methods listed above. But beware that this is an illegal practice. We are not the owners of the Facebook page, we are the owners (and responsible) of the contents.
"We cannot sell what does not belong to us".
Making Money With Facebook: Find Out How!
In recent years, the number of those interested in learning about the opportunities has increased strategies to make money online.
The reasons for this interest? Difficulty in finding a job, lower earnings than in the past, desire to fulfill one's dreams.
It is not the reasons that we want to investigate, but the ways to achieve the goal, using the internet as an alternative to create a valid financial resource.
All with the flexibility to operate directly from home, when you want, where you want and at any time.
Let's analyze the how.
To keep up with the times, let's start by talking about one of the most used social networks worldwide with a rapidly increasing audience: Facebook.
First of all, it is good to stay away from those illegal methods that go crazy on social networks.
If the intent is to earn serious money, the first step is to create a facebook page to then connect it in a subsequent step to the blog / site of your business or your brand.
How is the connection created?
Well, it is the facebook platform itself that responds to our need by providing us with a series of social plugins, allowing a concrete interaction between the site and the social network.
The result of such an operation? The contact that is generated with the customer or the potential, a real strength to our advantage to be fully exploited.
The interaction that is generated leads to a more direct contact not only perceived but real, which allows us to establish a relationship of greater trust with the ultimate customer, promptly responding to needs and doubts and thus enriching the potential of this means to illustrate the our commercial offers without being invasive.
It is important to structure everything appropriately, taking care of the bulletin board in the smallest details in which the goal is to post interesting content to expand one's target through the click on the "like" and the sharing that generates what is usually defined as true and own indirect advertising through the viral visibility mechanism that is thus created.
To get good results it is good "to take care of" of fans, having real conversations and interactions, as this turns out to be a great channel to promote our business.
One of the main tools that comes to our rescue is Facebook Ads, the advertising service offered by this platform, which through a system of advertisements based on pay per click, methods of purchasing and paying for online advertising, allows us to profile our market target, based on a series of parameters: gender, age, educational qualification, geographical location, interests and so on.
The advertiser pays a unit rate in proportion to the clicks, click-through rate, CTR, or click-through rate, which measures the effectiveness of an online advertising campaign.
The CTR is the result of the ratio between the number of clicks and the number of impressions, also taking into consideration the number of people who clicked CTOR, click-to-open rate, a system considered with a higher reliability.
Suffice it to say that the CTR increases in proportion to the user's clicks on the advertisement (even if the clicks have not actually increased), while the CTOR remains unchanged. The CTOR is crucial for evaluating the success of online marketing campaigns or e-mails, newsletters, etc ... and for a correct and more useful profiling of one's contact database.
The main factors that can affect the value of the CTR are: Appel offer, content of the graphic or text message, position of the ad on the page, characteristics of the user viewing the ad, coexistence of the message with other on-page content.
It is beautiful and exciting to think of creating a business with millions of visitors, often difficult to achieve, better to rely on a potentially less profitable business but certainly with easy starting capital for any pocket and facebook is well suited:
Creating a page with thousands of fans is not easy, but it is possible to make money by offering a really interesting and useful service.
Making money with Facebook: videos in the News Feed
Facebook provides you with the ability to make more and more money online with new, different and alternative ways.
The last frontier in this sense is to earn when the videos published in the News Feed are “stolen” from you.
Let's explain better, the author of the video will have the opportunity to monetize on their videos, should they be disseminated without their consent.
But let's understand what it is specifically about guadagnare con Facebook.
A new way to make money with Facebook
A new way of make money online with Facebook, very different from the best known, which we will see better in the next chapter.
As mentioned in the introduction, this is the question of video theft, that is, Facebook has just made it known that new tools will arrive to allow video creators to monetize when anyone uses videos without authorization.
Already last year, Mark Zuckemberg introduced the so-called Rights Manager, which allowed producers to use video matching software to find out which videos were shared without consent. A sort of YouTube Content ID so to speak.
So, if earlier the author had two options, that is to remove the video or leave it there, hoping to get more views.
Now, however, you can also earn!
But in what way? Simple. Facebook will allow owners to place mid-roll advertisements on stolen videos, thus trying to make the most of the phenomenon of piracy.
Earn money on Facebook with a Fanpage
One of the ways to make money with Facebook is to create a Fanpage.
In fact, when it comes to professional marketing on this social network, the main tool is certainly the official page, also known as the “fan page”.
Tra gli intenti principali di questa pagina c’è quello di stabilire una connessione con tutte le persone interessate a uno specifico argomento di vario genere come prodotti, servizi, aziende, personaggi famosi e così via.
And it is precisely for this reason that one must absolutely engage in management if you want make money online with a Fanpage.
Why use the Fanpage
"Use Facebook as a page" is the wording that appears by clicking on each personal account. But let's find out why to use Facebook with the page instead of the "person".
Here are the main advantages of using the Fanpage:
- Immediate notifications (including by email) that notify you of fan interaction on your page;
- When connected as a page, you can view the "recommended pages" in the right column;
- Facebook also reports some of the pages to which a large number of your fans are subscribed. This is a great help if you decide to target your Facebook Ads ads;
- It is possible to insert the Featured pages of the administration menu.
The secrets to improve the Fanpage
There are some tricks to improve your Fanpage and they consist of:
Optimize with SEO
Even if the best product or service in the world is offered, selling it and making money online with Facebook will be impossible if Fans have a hard time finding you.
Consequently, it is essential to start with choosing a suitable name for the brand you intend to promote. Not only that, it is extremely important to also include the ideal keywords for the specific product or service.
It is also advisable not to change the name of your page and not to use a too generic name (such as "jewels and bijoux", "Venetian recipes" or "Barcelona hotels"), this is because Facebook tends to disable updates of pages that do not advertise brands and public figures.
Finally, create a custom url to your Fanpage (you can do it when the page has reached the 25 fan threshold) and enter the links to your site / blog, the most relevant keywords and the main information about your business in the " About ". You have to be concise and effective, because you only have 250 characters available!
Use the FB tools: featured posts, Facebook Offers and tabs
Facebook, when used correctly, can be a terrific tool for sponsoring your products / services and increasing sales. But in what way?
For example, you can create promotions dedicated to fans, in this way you will increase the chances that they adhere to your offer, know the product and visit your website / blog. A tip for maximum visibility of promotions on your page and avoiding them being confused with non-markedly promotional content (remember that the balance between information and promotion is important!), You can use:
- Featured post: This way the post will always be on top of the others and will not follow the chronological order of the timeline until you manually deactivate the function;
- Facebook Offer: Another type of post that you can create is a Facebook Offer: it involves posting an offer that is valid only in your store, in the store and online or only online;
- Tab: The tabs are "pages in the page", fully customizable, in which it is possible to insert ad hoc graphics and multimedia contents; the links to the tabs have a prominent position on the page and for this reason they are perfect to become natural content amplifiers.
Monetize content thanks to Social Sharing
The tools that we have just explained above are all indirect forms of monetization: in essence, they serve to increase the likelihood that fans (new and already acquired) of the page will be involved and implement certain behaviors, such as joining an offer, participating in a contest, sign up for a newsletter, buy a coupon, get a discount, and so on, they are likely to generate a profit later.
But there are also other more direct forms for make money online with a Fanpage: one of these is the so-called Social Sharing, a service offered by Plavid that allows you to earn online, sharing content of interest to your contacts.
To use this tool you need to register on Plavid, choose a campaign from those available and publish the related contents on Facebook, you can also use it with other social networks.
In practice, you will get a real return every time a user clicks on a certain content that has been shared.
The other ways to make money on Facebook
Of course there are other (more traditional, let's say) ways of earn online Your Facebook.
Let's go and list what they are:
- Promote your blog or website;
- Sale of goods or services;
- Become an influencer;
- Design a product;
- Like pages.
Promote your blog or site
First of all, the promotion of a place o blog. In fact, through Facebook, but also through other social networks, it is possible to increase the traffic of your blog, thanks to the publication of posts on the page.
Once you have achieved a good level of views of the articles, you can earn with the so-called affiliations or with online advertising.
Sale of products or services
Not only that, if you want to start the selling a product or service it is possible to use Facebook sponsorships, obviously for a fee.
Put simply, it's about reaching your specific target audience, with the intent of increasing your sales and growing your business.
Become an influencer
Another way is become an influencer successful, such as Chiara Ferragni, Mariano di Vaio, Clio and various celebrities.
In this way it is possible to sponsor products and services, publishing photos, videos and other original content, for a fee paid by the company in question.
Designing a product
There is also another slightly more complicated way, in which technical design knowledge is required, is to create and design a product on your website, for free. Then, you can use the pop-ups on your Facebook and thus start selling it. To cite an example of this, Zazzle is available online.
Like the pages
Finally, one of the most recent and simplest ways is to make money with social media by placing Likes.
Just put a "Like" or "Follow" to a page on major social networks, such as Facebook. Specifically, it is called Marketing PTL (Paid To Like). Obviously in this case the gain is minimal.
